Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sep 10, 2012

the last first week of school

that was a fast summer for not working in paid employment.

i'm back at school now. another graduate certificate. this time around: green business management. i've regaled my classmates of the horrors of last year's program and the way that only one dude was able to get a job in the field... which just so happened to be his dream company. it's difficult to remain optimistic in these troubled times.

but, fortunately this time around, the program doesn't feel like a joke. i'm already busy working away on assignments, papers, and presentations. perhaps this is where i can find whatever is left of my motivation to be in school again for the 7th year. i now have more education experience on my resume than work experience. that also means my student debt is pretty fucking outrageous. yet, my options were limited. i could have scrapped school and kept on with my unemployed job search -- to what end? i probably would have been more miserable if i didn't go to school.

i took the last couple weeks of my summer off from the job hunt. mostly, because i was tired of it and there wasn't many places that were worth my time in order to apply. i have every right to be a picky motherfucker and aim for the jobs i feel are the best fit for me -- personality wise and education wise. and to my surprise, i have an interview with seneca on thursday afternoon for a marketing and communications position. it's part-time and works around my schedule. considering the majority of my summer was spent working on market research, marketing campaigns, promotions and so on, i feel like this could be extremely beneficial to me.

in fact, during the first week of school, one of my professors called me out on potentially being a marketing student. he explained to me that when i answered his question, he immediately thought i had a marketing background based on my answer. well, fuck -- i guess the summer internship and project management program paid off somehow.

i've also been up to some pretty fun things lately. i became an orientation staff member for u of t during the parade, concert (kardinal offishall, le sera, & anjulie), and after party. last year, i was an orientation leader volunteer -- basically, i got to do whatever was needed. in that case, i did security for sam roberts. i was pretty ecstatic about doing that. this year, however, as a staff member, i was to manage and look after my volunteers. i ran the carnival area and food trucks. i back marshalled the parade and ensured the parade went smoothly. and then i went to guvernment for the after party -- the first time i've ever been there, and i monitored the lineup for too many underage drunk kids and tried to be as helpful as possible by shuttling people home on the right buses. i left at 1am for home because i could no longer take the stabbing pain in my legs and feet that proved how great of a time i had that day.

fucked up. he's the love of my life.
i won VIP tickets to riot fest in toronto too from exclaim. i was stoked on that. got to see fucked up, descendents, hot water music, nofx, and less than jake. i saw fucked up back in february at steamwhistle -- and it was amazing. the last time i saw less than jake and nofx was in grade 9 and 10, respectively. less than jake at the international centre way back and nofx at warped tour once. i was never really that into the descendents so we didn't stick around for too much of their set. and hot water music was pretty great because chuck ragan is super rad. i wish i knew more songs, though. 
VIP tickets

1 week down, 14 more to do for this semester. and i'll only have 2 or less exams for this semester. finally -- a program that doesn't require final exams testing how well i can memorize concepts and regurgitate information.

Jul 4, 2012

time's a wastin'

i figured the job hunt is getting to a serious desperation point as i applied to several jobs yesterday and received two requests for interviews. one for an administrative position at a daycare and one for a research internship for a marketing firm.

okay, yes... i would prefer the research one. but i'm almost willing to do anything if it pays (so, start looking for my drag king debut sooner rather than later).

i'm basically up in arms about the interview i had this morning. i travelled over half an hour in rush hour commute times to the daycare. i was just under ten minutes early. i walked in and was greeted by a lady to pointed me in the direction of the lady interviewing me. we walked to an office while we attempted small talk. she was sort of difficult to understand and talked pretty fast.

at the office, i had a seat and she asked if i had any experience working with kids. yep, i sure did. then, she asked if i had office experience. yep, i kinda did. working in a library is kinda like an office. there were officey-type things to do and whatnot, so i described to her what i did. she followed up by asking me why she should hire me over others. i threw out some things about how i'm awesome. she didn't seem too impressed with me. she told me that if and when she calls for a second interview is when she would talk about the position, the wage, and answer any questions i had about the position.

i stared at her in disbelief. you mean to tell me i travelled over half an hour to meet with you for exactly five minutes? i asked her if they were looking for somebody full-time, permanent and she shook her head yes. she got up to shake my hand and wished me farewell. she didn't even walk me out. when i had checked the time upon me leaving the daycare, it was 9:30am -- the time my interview was supposed to start.

what the fuck just happened?

the fuck?
not only was this a waste of my time (to barely sleep the night before because of interview nerves, to get up and get ready, to travel across the city and meet her) but also a waste of her own time to meet with me. we both know that's five minutes of our lives we will never get back. so why even bother interviewing if you already seem to know that you don't like me or that i don't fit your qualifications/standards for the position?

ugh. feeling totally down and ridiculous, i walked past a loblaws on the way back to the subway. i dropped off a resume just to try and increase chances of a potential job. maybe something will happen. maybe not. at least my chances are better in dropping that resume off than the interview i just had.

here's hoping that tomorrow's interview on bay street goes a little better.

Jun 4, 2012

one year anniversary

i just recently passed the one year anniversary of this blog on may 30th.
and this is my 50th blog post!

where was i a year ago? i was a recent graduate looking for a summer job while living at  my parent's place in niagara falls. in those 3 months, i worked at imax theatre, margaritaville, java joe's, embassy suites, and sport chek. i also had countless interviews and sent off resumes to basically every place in niagara falls. i needed an escape. i had hit rock bottom. work was minimal. living at home was one of the worst things. i couldn't stand it.

a year passes and not a whole lot has changed. i gained more knowledge with a graduate program and plunged myself further into student debt. i moved out of my parent's place and into an apartment with my best friend in the world. i now called toronto my home. and -- up until this weekend, wouldn't have ever believed that i could live in toronto and function. this past weekend was a changing experience as i went for a short walk to use some coupons for dinner and randomly kept running into people i knew. it wasn't until the next day when i was in the wrong place at the wrong time when i truly believed i was a toronto resident -- involved in the eaton centre shooting, 7 people injured and 1 deceased.

luckily, i was above the food court when it happened and was on my way out of the mall when two ladies rushed out of a restaurant and told us to leave the mall immediately. outside, there was a gathering of over 2,000 people staring, taking pictures and videos, and stuck at a standstill on the sidewalk because of what was going on. social media has ruined lives this way -- instead of running for their lives, they're going to take a picture of it first. i didn't see anything out of the ordinary. nobody looked fearful and i didn't hear anything until we were outside. still, it's a bit scary and unreal.

i still don't have a paying job. i've taken on an unpaid internship with a longboarding company as their marketing/sustainability intern. i had my first day today and was assigned my first project to create an infographic about the benefits, exercise, costs, and carbon offsets of using a longboard. at least this gives me something to do instead of nothing. and after this article in the toronto star the next day after my interview, i was even more sold on the unpaid internship thing.

but, i'm still looking. i'm hoping somebody somewhere will eventually realize that they have the ability to pay me to do work too.

May 2, 2012

unemployed? nah, just looking.

ladies and gentlemen, i'm proud to announce to you that i have been recommended for graduation and will be receiving an ontario graduate certificate at the end of june. 8 months really did go by very quickly.

a thorough review of the last 8 months will be happening shortly.

in the meantime on the job front, i applied to an event staffing place at the end of april who told me to come in and fill out an application. i took the over an hour commute to the headquarters and met with the dude doing the hiring. he basically told me that they would review my application and contact me when i was needed. i help with events and festivals throughout the city of toronto. he sends all the information about the upcoming event/festival via email and i get to choose whether i'd like to work it or pass on it. he said it was likely that i could get full time hours if i wanted.

this sounded fantastic to me as i'd get to work outside all summer and make some money. it wasn't directly related to the environment but it is tourism, so that was okay. also, it was the first place to hire me and with the way things were going, i decided to take it. i told them i was available to work that weekend and they never got back to me. i emailed asking when i would start and they said "the busy season would be starting soon" and he'd be in touch when i was needed.

this job hasn't exactly stopped me from applying to other jobs. i applied for a program coordinator position with a hostel and got a call for an interview. however, after returning the call and getting voice mail, i never received another call again. a couple days later, i went home and emailed the dude asking if interviews were still happening. he calls that day and says he could interview me right then if i was available -- but i was at home. well, shit. if this place couldn't organize set interview times and call me back, i didn't believe they were worth my time. also, i had heard the hostel wasn't that nice. it just essentially would have been a place to utilize the skills i've learned from the past 8 months.

i had a marketing firm call me and ask for an interview even though i didn't apply to them. they came across my resume on monster. i forgot that i even had a resume posted up there. they called on friday and again on monday. i returned the call on monday and they're primary focus was telemarketing/cold calling with financial institutions. totally not what i'm looking for. they said if anything comes up in the environmental field, they would let me know. i highly doubt that'll happen, but i thanked them for their interest in me.

today, after applying to another job at the same environmental store that i've applied to probably about 2-3 times in the last couple of months, i got a call from them but they didn't leave a message. i thought this was very strange. what employer calls and doesn't leave a message?

i'm also enjoying the number of rejection emails i get -- both personalized and unpersonalized. at least i know my resumes are getting read.. even if my resume isn't good enough. two of the dream jobs i applied for are out -- rejected. i've totally re-done both my resume and cover letter. i really hope it helps.

man, i friggin' hate the job search.

Mar 12, 2012

my recycling nightmare

since september, i've become one of the 1.6 million daily riders of the ttc. it's pretty convenient for getting around, especially when i can get from my place to school in about an hour.

but ttc advertising is a little strange sometimes. i'll admit that some of the posters gain my interest and i'll google the place/company/product/whatever and go on their advertised website if i remember once i'm near a computer (because SOME of us have a phone that calls and texts people, rather than to surf the interwebs). for instance, when i saw a poster for an MTax; mostly just for tyler and his tax business. or when i saw one for memorial university in newfoundland as a couple of programs were extremely relevant to my undergrad. or even, fuck, subway subs of the day. 

yes, ttc advertising works. but i don't enjoy this month's ttc advertisements. the idea is to make the ttc "litter free" and depicts various litter items, such as newspapers and coffee cups on the seats of the train or on the platform floors, saying "i don't belong here" or "put me where i belong" or something along those lines. at the bottom of the advertisement, the 3 standard ttc recycling stations are pictured and it says to "put litter in its place" or again -- something along those lines. my outrage over this matter makes my memory fuzzy when it comes to the actual wording on the advertisement.

this isn't the actual advertisement, but still pretty neat.


as i was preparing to run a sustainability workshop this week for university of toronto clubs executives, it became extremely clear to me that we're basically in a crisis when it comes to effective and appropriate recycling strategies. not that many people actually know HOW to recycle without compromising a bin. the city of toronto website offers a great deal of information on the subject AND even has a waste wizard that allows you to figure out what items go where if they aren't listed.

my concerns aren't really over the fact that people don't know how to recycle a newspaper. those handy metros and onions and whatever else is there to keep you sane during a commute belong in one bin; the one labelled with the pictures and words of newspapers. and even still, i see many commuters putting them in the garbage. whyyyyyyyyyy?! why does this happen?! it takes the same amount of time to recycle wrong as it does to recycle right! 

all recycling varies by regions and municipalities, sometimes even city to city, or town to town. it's important to be informed about what your area recycles and what it doesn't. being a recycling station monitor at greenbuild in october 2011 definitely helped me understand toronto's insane recycling policies. which is also why the ttc advertising frustrates me. how many of you actually know how to recycle your takeout coffee cups? tim hortons roll up the rim cups, mcdonalds, and starbucks coffee cups plague the city and the subway. the majority of my friends don't have a clue how to recycle their coffee cups. so if they don't know how, there's a good chance that everyone who isn't me doesn't know either. 

here's the breakdown (taken word for word from my sustainability workshop powerpoint):

Standard 3 category (Paper, Plastics, Garbage) recycling station:
Sleeves and cups go in PAPER
Lids, stirrers, teabags, etc go in the GARBAGE

When an “Organics" bin is included:
Sleeves and cups go in PAPER
Stirrers, teabags, etc go in ORGANICS
Lids go in the GARBAGE

When a “Coffee Cup/Coffee Miscellaneous" bin is included:
Sleeves go in PAPER
Lids go in GARBAGE
Coffee cups, teabags, stirrers, etc can all usually go in the COFFEE CUP/COFFEE MISCELLANEOUS

see, it's more difficult than you expected! that's exactly why i can't stand the takeout coffee cup "i don't belong here" ttc poster advertisement. the city should make their advertising more effective by showing commuters where each item of the coffee cup goes in the recycling bin process. then there would be even less compromise in ttc bins.... i hope! 

perhaps i'll even write a letter (email?) to the ttc and express my rage in their advertising campaign. i just hope i'm not the only one making a big deal about this.